Rutgers iTV Studio

Thu
06
Oct

iTV: Helping Rutgers Communicators Bring Their Visions to Life

Scene from the Honors College video

When Dr. Matt Matsuda decided to create a signature video to showcase the new Honors College-New Brunswick, he wanted the medium to be as distinctive as the message. Since this handpicked community of 500 high-achieving students is known as a place for creative learning and new technology, Matsuda, the Academic Dean of the Honors College, wanted a similarly creative video­­. His vision was less talking heads and more interactive music video, both highly stylized and filled with animation as well as real life imagery.

“As the Uncommon Honors College, we wanted a leading-edge video to capture the spirit of what it actually feels like to be a student here. To be part of this journey of learning and discovery. We wanted it to have a graphic image quality rather than a documentary feel, and to creatively represent the student experience,” he said.

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